Design

Acer Machinery At NEC

Acer Machinery Solutions attended the NEC and sought a way to stand out from the crowd. That's why they chose Holotide.

Client

TechNova

Date

November 1, 2023

Services

Art Direction, Website

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Client Overview

Corp is a dynamic design agency specializing in creating visually stunning and user-friendly digital experiences. One of their most noteworthy collaborations was with a client, TechNova, a fast-growing technology startup. TechNova approached Corp with a vision to revolutionize the user experience for their new mobile application, "ConnectHub."

Client Challenge

TechNova's ConnectHub was designed to be a one-stop platform for professionals to network, share knowledge, and discover new opportunities. However, TechNova faced a significant challenge. The initial design of ConnectHub did not align with their vision for a seamless and engaging user experience. Their existing design was outdated and lacked the functionality required for a user-centric platform.

Solutions:

Corp began by conducting a comprehensive analysis of ConnectHub, identifying the key areas for improvement

01

Redesigned UI/UX

The user interface (UI) and user experience (UX) were overhauled, focusing on a more intuitive and visually appealing layout. The navigation was simplified, making it easier for users to find and engage with content.

02

Custom Features

Corp developed custom features to enhance user engagement, including a robust chat feature, an intelligent recommendation system, and a streamlined registration process.

03

Responsive Design

Corp ensured that ConnectHub was optimized for all devices, making it accessible and enjoyable for users on smartphones, tablets, and desktops.

04

Testing and Iteration

Rigorous testing and user feedback were incorporated at every stage. Corp continually iterated the design based on user input, resulting in a more polished and user-friendly app.

Results:

1. Increased User Engagement:

The user-centric design and enhanced features resulted in a 45% increase in user engagement within the first quarter.

2. Positive User Feedback:

Users praised the new design, highlighting the improved usability and the app's visually appealing interface.

3. Rapid Growth:

TechNova experienced rapid growth in user acquisition and retention, with a 30% increase in new user registrations.

4.Market Recognition:

ConnectHub gained recognition within the tech industry, leading to partnerships with other technology companies.

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